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Artwork Guidelines

When submitting artwork for promotional product decoration, please use the following guidelines as you prepare your files for uploading.

Acceptable Media

Artwork may be submitted on a CD-ROM, USB Drive, uploaded to our website or via e-mail. Either a hard copy of the art or a faxed copy of the art is needed for reference and accuracy.

Acceptable File Formats

Digital artwork files may be submitted for orders. Art work that is submitted needs to be black & white VECTOR line art with all text converted to outlines, curves or paths. We can accept Adobe Illustrator, Freehand, CorelDraw, EPS or PDF files, in Macintosh or Windows format. When e-mailing artwork please include company name in the subject line of your e-mail. Artwork received without proper order information will be held in a temporary file until we receive further information and this could delay shipment of your order.

Software Version Information

  • Adobe Illustrator CS4 and below
  • Macromedia FreeHand MX and below
  • CorelDraw X3 and below

Unacceptable File Formats

Powerpoint, Microsoft Word, Publisher, HTML, GIF, tiff, Photoshop, Quark, JPEG or other raster files are not acceptable, but may be recreated at standard design rates.

Compression

Please compress all files, multiple or individual, using Stuff-it (.sit) or Zip (.zip) formats.  Uploads are limited to 5MB.  FTP services are available for larger files, please contact us for access information.

Useful Terms

Vector Artwork: Artwork that stores mathematical information about shapes and lines is called vectors. They can be scaled easily without producing the "stair-step" edges you will see in pixel-based (raster) images. They adapt to the resolution of any output device and are considered to be resolution independent. They are produced by programs like Adobe Illustrator®, Macromedia FreeHand® and CorelDRAW®.
Raster Artwork: Artwork and images that are defined by a checkerboard pattern, similar to viewing mosaic tiles. Raster images are limited by the number of pixels and cannot be enlarged without producing noticeably jagged, stair-stepped edges. They are produced by digital cameras, scanners, and can also be created by programs like Adobe PhotoShop and CorelPHOTO-PAINT (among others).
Spot Color: Solid, generally flat fields of color. Used for silk screening where a printer can lay down several solid areas of color to produce multi-colored artwork; also used to identify additional colors in a four-color process file or print job.
Color Space: Refers to the use of color in an imprint or graphic file. Defined for our purposes as spot color, no color, RGB or CMYK.
RGB: Colors defined as a combination of three colors red, green and blue to produce millions of other colors.
CMYK: Colors defined using a combination of four colors cyan, magenta, yellow and black to produce millions of other colors; often refered to as four-color process.
Resolution: The measurement of quality (pixel per inch in file or dots per inch in output). Low-resolution images may be as low as 72 dpi (or less). High-resolution images may be as high as 600 dpi (or more).

Design Inspiration

  • What Makes a Great Logo
  • 2010 Logo Design Trends
  • Business Card Design Gallery (Flickr)
  • kuler | Color Inspiration
© 2011 Boyd Promotions, LLC